Sterling Main Street is proud to announce that it received two awards at the 2025 Illinois Main Street Conference, held November 12-14, 2025, in Dixon, IL. The organization was recognized for outstanding achievements in both the Design and Organization categories. This celebrates the impact of its “Team Up 2 Clean Up” initiative and the revitalization of the “Sauk Valley Under 40” young professionals network.
Honored in the Design category, the “Team Up 2 Clean Up” program has transformed the appearance and community pride of downtown Sterling. Since its launch in 2022, the initiative has brought together youth volunteers from across the Sauk Valley region, for monthly workdays focused on litter removal and downtown beautification. The program draws strong engagement from youth participating in Sauk Valley Community College’s Impact Program, school-based service groups, and youth organizations. This creates connections among students from multiple communities, while improving the downtown environment. From April 2024 to August 2025 alone, more than 150 students contributed nearly 350 volunteer hours, toward keeping downtown welcoming and clean.
Sterling Main Street also received recognition in the Organization category for its leadership in revitalizing the regional, young professional group–now known as “Sauk Valley Under 40.” Originally formed in 2018 as a partnership between Sterling Main Street and the Sauk Valley Area Chamber, the group had lost momentum in recent years. In 2025, a newly established steering committee led a thoughtful rebranding process, strengthening the group’s mission to connect, inspire, and support emerging leaders across the Sauk Valley. With a new identity, refreshed outreach, and strategic programming, “Sauk Valley Under 40” has seen record event attendance in 2025, renewed engagement, and stronger ties between young professionals and local businesses. Initiatives such as networking events and the Workplace Wellbeing Lunch & Learn further support professional growth and community connection.
“We’re so excited to see our community’s hard work recognized at the State level,” said Janna Groharing, Executive Director of Sterling Main Street. “Team Up 2 Clean Up” and “Sauk Valley Under 40″ are growing, because people–especially our younger generations–are getting involved and having fun with it. This recognition adds even more momentum, and we can’t wait to see where it takes us next.”
The awards reflect Sterling Main Street’s continued commitment to implementing the Main Street Approach®, strengthening the community through strategic design, organization, promotion, and economic vitality initiatives.