2004 Year in Review

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John Carpenter wins Gold Medal Award

The branding promotion is housed a wooden box that contains a real branding iron wrapped in a western bandana to communicate the theme of the piece “Branding Tools That Work.”

The message inside communicates to prospective MCM customers that the agency can deliver “hot branding” ideas that will help market their company to customers with a lasting impression.

John Carpenter, Pittsburgh, PA, formerly of Morrison and a graduate of Morrison High School is the president and founder of MCM Communications (McWilliams, Carpenter Marketing and Communications, Inc.). John and his business partner, John McWilliams, started MCM Communications in 1991 to serve marketing and communications clients as a more intimate and strategic partner than bigger advertising agency alternatives.

MCM Communications won a gold medal in the contest “Creativity 34” through Creativity Magazine for their “hot branding” concept. The award-winning submission is designed for customers and prospective customers of MCM, promising to deliver “branding tools at work” for their marketing and communications needs.

Creativity Magazine is the magazine that champions creative work and the people behind that work in advertising and related industries. The magazine is published 12 times a year and brings news, features and analysis of the worlds of advertising, production, post-production, design, photography and many other creative disciplines. It is reported that this year there were entries from 40 states and 30 countries, of which less than 10% of the awards resulted in a Creativity Gold Medal award.

MCM Communications is a group of communications specialists who develop creative solutions to daily marketing challenges. MCM offers fresh thoughts and direction to a wide variety of products and services from financial, medical, manufacturing, technology, logistics, trucking, associations, non-profit and universities.

With over 20 years experience selling everything from hamburgers to computer software in both large and small advertising agencies has afforded John the ability to offer a client creative and useful branding strategies. Creative executions that accompany those strategies are a bonus.

by Dawn Zuidema, theCity1.com
November 5, 2004