2004 Year in Review

Super Bowl Ads

If your favorite part of the Super Bowl is the ads, were you pleased with this year’s assortment? Advertisers paid a record $2.3 million for each 30-second ad to be seen by more than 100 million viewers. Where were all those great amusing commercial we have come to love during the Super Bowl?

USA Today invited a group in to rate the ads and Bud Lights trained dog commercial won top place with a score of 9.04. Second place went to the bears finding no Pepsi in a cabin. The donkey dreaming of becoming a Clydesdale earned third place with 8.83.

What do these three have in common? Amusing animals took the top three spots. To see a chart of all the ads, go to USA Ad Meter or to read the article on viewers’ favorite ads go to USA Today. If you missed some of the ads or want to see them again, visit ifilm.com and view most of the ads.

by Barb Benson, theCity1.com
February 2, 2004