Name recognition is a critical component in successful businesses. Some well-established names continue when new owners buy the enterprise, allowing past customers the comfort and continuity of good service. Yarbrough Appliance and Bogott Plumbing, Inc. are two examples in Morrison, IL.
After a time, new owners may desire a change. More Insurance Agency chose a new slogan to stress they are “still the same people, [with] just a fresh new look and a name to remember!” More also has a name that is easier to pronounce than the previous owners.
“With all due respect to Mr. Maurits and Mr. Jost, who are no longer with us,” said current Owner/Agent Keith Frederick, “we needed a name that was more recognizable.” To publicize the transition, “We have new letterheads, and billboards are coming,” he stated.
For 33 years Frederick has worked for Maurits & Jost Insurance, which continues as a company of independent, personal and commercial insurance agents. He sold insurance for five years before starting with the local firm. Frederick and Agent Heather Toppert access coverage from a plethora of companies to suit their customers’ needs. Clients live in Illinois, Iowa, and Wisconsin.
Who chose the covered bridge as a logo? “I did,” answered Toppert. “It lends itself to promotion: ‘The bridge to better insurance’ and ‘You’re covered by More’ [are examples of possible slogans]. I’m eager and excited to have a new face” for the business.
Kali Drane is the Marketing Consultant, and the Customer Service representative is Christina Geerts.
Contact Frederick or Toppert at 815-772-4041, Monday through Friday from 8:00 a.m. to 5:00 p.m. The business closes for lunch from noon until 1:00 p.m. daily. Appointments can be made for additional times that suit the client.
Corinne Bender, Morrison Chamber of Commerce Administrator, submitted the following material and photo.
The Morrison Chamber of Commerce hosted a ribbon cutting on [Wednesday,] February 12, 2014, at More Insurance Agency (formerly Maurits & Jost, Inc.), 309 N. Genesee Street[, Morrison,] in celebration of their “fresh new look and a name to remember.”
More Insurance Agency offers auto, home, commercial, life, health, and disability insurance, as well as bonds representing several financially-secure companies, in order to best meet their customer’s needs.
Shown left-to-right in the front row are Stephanie Vavra, thecity1.com; Michele VanBuren, Morrison Community Day Care; Louise Clark, Friend of the Chamber; Ellen Smith, DQ Grill & Chill; Christina Geerts, More Insurance Agency; Heather Toppert, More Insurance Agency; and Keith Frederick, More Insurance Agency. In the back row are Sharon Swanson, Wells Fargo Bank; Jan Roggy, State Farm Insurance; Scott Stocker, Security Plus Wireless-US Cellular; Bart Smith, DQ Grill & Chill; Gary Hayenga, Wells Fargo Bank; Brandi Renkes, Wells Fargo Bank; Everett Pannier, Mayor of Morrison.
